Feature Tour

Unlock the value of your data, with a high scalable and secure self-service BI solution.

Mercantile™ Feature Tour

All metrics and dimensions you need, out of the box

Self-Service BI

Direct access to all of the insights your data can provide, within a simple and practical interface.

Guided Experience

Take an exploration experience, continuously assisted by the best practices and recommendations.

Benchmark Intel

Build a competitive analysis using data across thousands businesses on AppStore and Google Play.

Business Strategies

Discover the levers you should focus on to drive your product. Spot threats and opportunities.

Budget, Plan & Forecast

Predict the financial success, before launch. Forecast, track and improve what matters.

Private and Secure

You have 100% data ownership. We're keeping your data private, secure and backed up.

Mercantile: Default
						Metrics and Data Assumptions Showcase

Use the platform default metrics and start preparing a personalized set of:

Data Assumptions

Conversion

Total expected downloads, over the first full year; monthly conversion rate to paying users

Retention and Stickiness

Day 30/60/90 rolling retention; average monthly DAU / MAU

Monetization KPIs

Monthly ARPPU; ARPD; Ad revenues; average CPI

Mercanile: Userbase Dynamics Showcase

Get to the next business planning stage and start defining 1st year objectives:

User Acquisition

Organic vs. Paid Downloads

Paid acquisition share on each platform; planned events and updates; store featuring level

MAU and DAU

Detailed analysis on monthly active users and daily active users

Investment

Marketing actions (UA Campaign costs); asset creation; percent of Net Revenue

Mercantile: Financial Forecast Showcase

Make better decisions through a couple of predictive models using a full:

Financial Forecast

Simulation and Analysis

Financial data overview; statistical correlations with the market

Performance Management

Performance indicators monitoring; custom objectives and events

Strategic Drivers

Business metrics, KPIs and strategic objectives scorecarding

Analyze, visualize and find answers.

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